---
title: Will & Able - Eco Choice Aotearoa
description: Will & Able has always been committed to creating environmentally preferable cleaning products, grounded firmly in the concept of a circular economy. In just three months, they completed the certification process and synchronied it with the launch of their refreshed brand image. Eco Choice guided Will & Able to go further to minimise their environmental […]
---

[blog](https://blog.ecochoice.org.nz/blog)

# [Will & Able - Eco Choice Aotearoa](https://blog.ecochoice.org.nz/blog/will-able)

 Written by [Laura Gemmell](https://blog.ecochoice.org.nz/blog/author/laura-gemmell) | Mar 1, 2024, 1:25:53 AM

Will & Able has always been committed to creating environmentally preferable cleaning products, grounded firmly in the concept of a circular economy.

In just three months, they completed the certification process and synchronied it with the launch of their refreshed brand image.

Eco Choice guided Will & Able to go further to minimise their environmental impact by optimising their packaging and refining their end-to-end production process. The result was a unique returns and refill programme, which sets them apart in the marketplace.

Craig Burston, General Manager, said “The Eco Choice label is well-recognised and gives us immediate environmental credibility. It has a strong link to our core values around caring for people, while caring for the environment.”

Aside from their products, Will & Able also functions as a social enterprise, providing meaningful employment opportunities for people with disabilities.

[View full post](https://blog.ecochoice.org.nz/blog/will-able)

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